When we launched Mother May I in May, we here at Adjacent
To One (ATO) took on the
challenge of deploying our proven process for designing state of the art
digital products for medium and large enterprises and applying it to much
smaller, non-commercial, socially innovative products. Our process has been used within Fortune 1000
companies to extract a deep product understanding from business people,
technical architects, engineers and product owners. The goal of bringing the
experts from these functions together in one room is to establish transparency,
between the different stakeholders along with consensus on how their product will
evolve over the foreseeable future.
In partnership with our MMI
Moms, we have spent the past few months applying our model in much smaller
environments. While there have certainly been some challenges, the good news is
we’ve proven that the system can work across large and small enterprises alike.
With Ameeta of Science
Matters, we spent our discovery
sessions talking about her business and goals, and working to extract
requirements that could be formulated into a solid digital product plan that
would allow her to grow her brand and bring STEM education to more K-5
students. We then went through a definition period where we took the
requirements we had learned during discovery and ideated to develop a few
product ideas to achieve her goals. Although we were not able to achieve
alignment with Ameeta about the direction of the product, ATO gained valuable
insights into what it takes to tackle the early education field and Ameeta
honed in on and crystalized her business priorities.
Through our discovery
work with Kathleen of Villages Innovate, we identified and defined a digital platform
that will amplify her efforts to build relationships between individuals
disconnected by social, political, and economic factors in developing and
developed nations. Together, we defined the hopes and dreams for the
organization, pinpointed challenges and frustrations, and created digital
strategies and the infrastructure needed to support the platform. We can’t wait
to get started building Villages Innovate’s exciting new digital product. Stay
tuned for exciting updates on our progress over the coming months.
Are you a Mom with a big
idea for a game-changing digital product that will improve the lives of people
in your community and beyond? The team at Adjacent To One wants to hear from
you! Email us at mothermayi@adjacenttoone.com.
