One of the fundamental
goals of Mother May I is to spark social collaboration , to identify people with a common cause, organize
them to accomplish something of value and then allow those concepts to grow and
prosper without limitation. There’s a great TED talk
with Clay Shirky from 2005 during which he illustrates this concept.
In order for anyone to
collaborate, people need to come together to discuss and plan out how to move
forward. Prior to the Internet, this required the creation of some kind of
institution¾a company, a committee, an action group¾to achieve their desired common goal. The
institution was at the center of the problem-solving paradigm and forced the participants
to move toward it.
Conversely, with social
collaboration you can essentially put
people at the center of the value proposition and remove the inefficiencies
of the institution. The process allows loosely coordinated groups to leverage
each other to drive significantly more value.
This is a profound change
in the way we do things. And we’re excited to put the process into practice
with our three powered-by-mom projects over the course of the coming year. So read,
get inspired, and share your thoughts in the comments¾Kathleen, Katie
and Ameeta want your input!
No comments:
Post a Comment