Monday, November 16, 2009

6 Mistakes Companies Make in Selecting an Interactive Agency

This was published by Peter Weiss of Weiss and Mowery a digital consultancy run by a good friend and long time colleague . Here is the entire White Paper

1) The client Cowboy
2) Avoid Eye Contact
3) I'll Have What He's Eating
4) Agencies are Non-Profit Institutions

5) Be Careful What You Wish For
6) "RFP" is Shorthand for "Ready for Primetime"

No comments: