Value Of Direct-to-consumer Drug Advertising Oversold - "Direct-to-consumer advertising may not be giving big pharma such a big bang for their buck after all. Despite the billions spent on bringing drug marketing campaigns straight into patients' living rooms, such strategies have a modest effect at best—and in some cases, no effect at all."
Now, maybe I will stop getting inundated with Viagra, Levitra and other ED drug ads during every single sporting match I watch on TV now. I have already shared my outrage with Gardisil and HPV in the past.
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