More consumers are willing to provide information about themselves to providers they trust in exchange for a personalized online experience
This seems a bit obvious to me, since companies and marketers are constantly improving their eCRM capabilities and as consumers are becoming more comfortable and confident in their online experience, they are going to be willing to provide more personal information to further improve their experience. However, this comes with major caveat, of buyer beware.
It is still the consumers right and responsibility to know and understand how the online organizations that they interacting with are using this personal information they are providing, and how it is being stored, and who has acecss to this information.
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