What’s involved?
By requesting this free compliance review, one of CUnet’s Marketing Operations Quality Control (MOQC) analysts will meet with your team to review your existing compliance process, and gather URL’s in order to identify potential compliance violations.
How do we do it?
CUnet will load the URL’s into our Sparkroom Monitor system to identify areas of risk. Any banned or required terms that you provide to us will also be entered to generate overall page scores for a more accurate risk assessment. It’s an easy way to see if CUnet can help you!The Sparkroom Monitor tool will do the following:
· Actively crawl the pages to monitor and take snapshots of changes on the page- Each URL will be monitored by our crawler and will flag any change that happens to the page. Each time a page is altered, a screenshot is saved in the page history, and the change of the page will be labeled – whether it is a program removal or addition, or a change in the school copy.
· Flag suspicious or banned terms that appear on the page, as well as required language that is missing from a page – Sparkroom Monitor recognizes and highlights general terms that put schools at risk as well as any terms that our clients specifically provide that should not be allowed to be used under their brand. This also works the other direction. Any content that is required on a page, such as a school’s privacy policy, that is missing from the page will also be flagged.
· Create ‘Scores’ of risk on each page based on the criteria of what’s getting flagged- For any term that is flagged, a numerical risk score is assigned to create an estimate of how much risk each page contains.
· Organize the data for the MOQC Professionals to conduct future manual audits - The MOQC professionals review and audit each URL periodically giving the quality control that can’t be completed with technology alone. If a school chooses to utilize CUnet’s compliance services, any brand guidelines, required information, copy, or legal information that a client provides us with will be audited by the MOQC team aided by the previously listed features of the Sparkroom Monitoring tool. The MOQC team will then create compliance violation tasks that need to be created, and approve that the violation is corrected.