Friday, June 26, 2009
Thursday, June 25, 2009
Tuesday, June 23, 2009
Thursday, June 18, 2009
When is the last day of School in Stamford?
Dear Advocate Editor
I am writing regarding Joe Gonzalez's letter regarding the confusion surrounding when exactly Stamford Public Schools last day actually is and the subsequent article on the same subject.
I must admit that I am terribly disappointed that the only parent quoted in this article is the same Mr. Gonzalez who wrote the original letter. Did the Advocate go to any of the 21 schools in the district to talk to other parents to see if anyone else is confused or worse uninformed about the recent changes to the school calendar? A calendar that was set well over a year ago.
I believe Mr. Gonzalez's original point was that a) the district has moved the closing day twice and b) that those changes have not been well communicated to the community.
Based upon today’s article, it does not seem that the district is concerned about getting this information out, in spite of admitting that the website has had incorrect information. Sarah Arnold, spokesperson for the district says most parents are not confused or frustrated by these changed based upon the amount of complaints that have been called into the central office (and assumingly reported up to her). Is she aware of every single complaint made to the district? Is she aware of every parent that is talking to their respective schools principal about this change?
My fundamental concern is that if some parents are still unaware of when the last day of school is, then how can they complain it has changed? How can they expect others to know, since Mr. Gonzalez found out about these changes at church and not through an official school notification?
The district has a telephone calling system for just this purpose; perhaps it is not too late to call every student’s household to ensure that they are aware of the last day of school. If even one child is sent out on Wednesday morning to wait for a bus or is taken to school then clearly the district has failed to properly and effectively communicate these changes to the community.
Sincerely,
Jeff Herz
I am writing regarding Joe Gonzalez's letter regarding the confusion surrounding when exactly Stamford Public Schools last day actually is and the subsequent article on the same subject.
I must admit that I am terribly disappointed that the only parent quoted in this article is the same Mr. Gonzalez who wrote the original letter. Did the Advocate go to any of the 21 schools in the district to talk to other parents to see if anyone else is confused or worse uninformed about the recent changes to the school calendar? A calendar that was set well over a year ago.
I believe Mr. Gonzalez's original point was that a) the district has moved the closing day twice and b) that those changes have not been well communicated to the community.
Based upon today’s article, it does not seem that the district is concerned about getting this information out, in spite of admitting that the website has had incorrect information. Sarah Arnold, spokesperson for the district says most parents are not confused or frustrated by these changed based upon the amount of complaints that have been called into the central office (and assumingly reported up to her). Is she aware of every single complaint made to the district? Is she aware of every parent that is talking to their respective schools principal about this change?
My fundamental concern is that if some parents are still unaware of when the last day of school is, then how can they complain it has changed? How can they expect others to know, since Mr. Gonzalez found out about these changes at church and not through an official school notification?
The district has a telephone calling system for just this purpose; perhaps it is not too late to call every student’s household to ensure that they are aware of the last day of school. If even one child is sent out on Wednesday morning to wait for a bus or is taken to school then clearly the district has failed to properly and effectively communicate these changes to the community.
Sincerely,
Jeff Herz
Wednesday, June 17, 2009
Wednesday, June 10, 2009
Marketers Guide to Justifying Investment in Digital Asset Managment
Aberdeen Research on "The Marketers Guide to Justifying Investment in Digital Asset Management".
The Aberdeen Group assesses the business justifications for investing in Digital Asset Management technology.
Too often marketing material is created and then only used once, even though a significant portion of that content, be it images or copy, could be reused again to promote the same product, or slightly customized to meet the needs of a specific market. A DAM allows organizations to save and tag (with metadata) all their assets so they can be found again and reused. This drives cost savings by reducing the total fees paid to agencies to develop the same content over and over again.
The Aberdeen Group assesses the business justifications for investing in Digital Asset Management technology.
The digital era has led to an exponential growth in marketing content. As companies expand outbound marketing across multiple channels, content management becomes essential to maximizing marketing efficiency and effectiveness. Solution providers offer an eclectic mix of content management solutions that are designed to help marketers capture, store, and retrieve marketing content – both structured and unstructured.If your organization is interested in driving efficiencies and cost savings, then they should be investing in digital asset management systems or DAM's, to store and retrieve their marketing collateral for reuse. A well organized DAM, will allow content that is created to be reused multiple times across a myriad of industries, in various markets with simple tweaks, rather that having new unique content created for each time collateral is required
Aberdeen recently surveyed over 130 companies to understand how organizations justify investments in digital asset management for marketing. This study highlights Best-in-Class practices for managing marketing assets and further validates 2008 Aberdeen research on marketing asset management, which revealed that digital asset management technology is vital to Best-in-Class performance in return on marketing investment, brand consistency, and time-to-market.
Too often marketing material is created and then only used once, even though a significant portion of that content, be it images or copy, could be reused again to promote the same product, or slightly customized to meet the needs of a specific market. A DAM allows organizations to save and tag (with metadata) all their assets so they can be found again and reused. This drives cost savings by reducing the total fees paid to agencies to develop the same content over and over again.
Sunday, June 07, 2009
The Case for Year Round School
this is a great idea from the Washington Post, whose time has to come soon. The only way for us to continue to compete in a global market is to evolve our 19th century agrarian educational model into a more modern way to teach and train our young people so that we may remain relevant now and into the future.
Though different schools and districts have different schedules, our modified calendar works like this: The first day back to school typically falls in the first week of August. The children attend regular classes for nine weeks. Then they have a two-week break, or intersession, in October, when they can choose either to attend fun, creative classes or to go on vacation. Then they have nine more weeks of school, winter break, and then a week of intersession in January. Nine more weeks of school, then a two-week intersession that bumps up against spring break. The school year ends in June, at the same time as schools on the traditional calendar. But summer break lasts five or six weeks, rather than the traditional 10.
If students choose to pursue the intersession classes, by the time they've gone from kindergarten through fifth grade, they'll have attended what amounts to an additional year of school. And this isn't just the same test-prep, paper-and-pencil, drill-and-kill stuff that so much public education has become. Done right, intersessions are a time to open minds and discover passions. At our school, students have learned karate, ballet, photography, cooking and a host of other things. Children needing extra help are invited to attend half-day remedial classes. But these are remedial classes with a twist. Like Math You Can Eat. My son learned fractions using brownies. Students learning English hone language skills in Books Come Alive by reading such classic stories as Goldilocks, writing their own scripts and acting them out.
Friday, June 05, 2009
Tuesday, June 02, 2009
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